Becoming a “Wikipedia” Society?

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What have we learnt from COVID-19? If the first lesson is that national borders are “meaningless” in the face of global issues, the second lesson we’ll learn – by experience – is (unfortunately) the “climate crisis.” Now, we see that injustice in income distribution and inequality is causing the huge gap between the rich and the ...

Cheeky Investors!

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Emmanuel Faber. Take note of this name. He’s one of those bold business personality who would be on the front pages if someone ever decided to write a book about visionary CEOs. In 2014, he was appointed head of Danone (a major international food company). Just like Paul Polman (who got behind the Unilever’s wheel in ...

Has Angry Birds Opened the Door to Digital Dictatorship?

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The world’s superpower… The president of this superpower has perplexed the world with his character. He feeds off of ego, ambition, and arrogance. Only in a movie would president’s Twitter account be “suspended”. Well, not anymore… The president holds his grip over power — in the birthplace of freedom of press and expression. He has not “turned ...

Perceptions are real, but what about facts?

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The topic of this year’s online Betûl Mardin Seminar at Bilgi University was “Social Reconciliation and Public Relations”. Below is the speech I delivered at the online event on December 15, 2020. Perceptions are real, but what about facts? I’m picking up where I left off last year. Where and how do we reconcile? First, we need reconciliation on ...

Where really is the ‘Corona Virus’?

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So, I’ve been researching as of late how the pandemic has affected the reputations of companies and brands. Almost all of the studies I’ve read thus far raise the issue of “mission”. But what mission? The opening of Community by Nasscom Insights emphasizes a company’s mission must be in line with society’s expectations and values. When it comes how ...

The Pandemic, Corporate Reputation and Sustainability

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We had a conversation with the SUSTAINABILITY STEPS ASSOCIATION on DECEMBER 17, 2020. You can find the conversation (as led by the association’s president Mr. Emrah Kurum) below. Our subject: the pandemic, reputation and sustainability. The main points of Emrah Kurum’s questions, alongside my answers are as follows: Reputation & Sustainability Before we begin talking about ...

Should Brands Concerned about Anti-Racist Actions?

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Should brands get involved in politics? Should brands take a side in street uprisings? In the world of brands, is it right to adopt a particular “attitude” when you're stuck between a rock and a hard place? Some countries – we'll call them “Western” countries – claim they own such concepts as “modernity”, “development”, “advanced democracy” ...

Post CoronaVirus and Redefining a New Corporate Character

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Bloomberg Businessweek Turkey has published my views on Covid-19 and Reputation im April 2020 issue. I wish to share with you this article written by Editor-in-Chief Serdar Turan. The era that we are currently are living carries dynamics that directly affect the reputation of companies. Reputation and communication both are muscles that need to be not ...