Do You Know Who I Am?

By 0 No tags Permalink 0

Osho A sentence that we, the Turkish people, desperately try to hide behind when we cause a problem or feel guilty “Do you know who I am?”  After all, we would not need to quibble about our identity to remind someone who we were unless we had a problem or we were guilty. We make it to the ...

A Career is not a Path to Becoming a C E O!

By 0 No tags Permalink 0

There is an illusion in business life. Everyone is pursuing a “career”, but they are confused about what it looks like! There are tons of books and thousands of articles, seminars, educational studies, case studies etc. on career journeys. It is impossible to understand how people get confused despite all these. In fact, it is possible, ...

What Colour is the Planet’s Red Line for Us?

We don't know the priority of climate change and global warming in the business world's agenda. However, the information shared in the forum organised for the 6th time by RepMan Reputation Research Centre this year was striking. One of the most important findings of the research, which was conducted by ZENNA Corporate Brand Research and ...

If Only We Could Use Corporate Values as a Checklist

In 2000s, we started to waver in a circle of concepts dedicated to serving ethics and compliance, internal auditing, internal investigation and similar purposes in company organisations. The issue generally came to a dead end at the goal-intention-result trio, which could be considered as “a cure worse than the disease”. Even if we leave aside the ...

Brands got involved in Politics!

By 0 No tags Permalink 0

Sometimes consumers use “boycotts” against brands. It is open to question whether boycotts, which are a practical way of giving lessons to brands by saying "You will pay for it!", actually bring brands into line with others. Brands that are disturbed by boycotts due to problems arising from their products or brand promises may “pull ...

The Internet Test of Brand Loyalty

  I think the feeling of continuing loyalty with great passion under any circumstances like you are “addicted" might be a good starting point for defining "loyalty". “Loyalty” is the final goal of every brand. The gains brought through promotions, special offers, platforms where consumers can make financial gain and incentives are no more than “conquering ...