Post CoronaVirus and Redefining a New Corporate Character

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Bloomberg Businessweek Turkey has published my views on Covid-19 and Reputation im April 2020 issue. I wish to share with you this article written by Editor-in-Chief Serdar Turan. The era that we are currently are living carries dynamics that directly affect the reputation of companies. Reputation and communication both are muscles that need to be not ...

What Bites the Museums’ Reputation!

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  This article was published in the Spring 2020 issue of the TEID Ethics and Reputation Society’s quarterly magazine, IN.  First, let’s take a look at a story that has been circulating continuously in newspapers and the virtual media in recent months: “Activists oppose oil giant British Petroleum’s attempt to ‘use art to clean its image’ by appearing ...

“Coronachaos”

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(This article originally published in Turkish on March 17, 2020) Now! Everybody pull out a blank sheet of paper and place it in front of you… Grab a pen … And with huge letters, write at the top: “This is not a crisis, this is CHAOS.” Below that, jot this down: “Nothing will ever be the same again”… Now, lean back. Ponder. What’s the ...

Win, Win-Win, and CoronaWin

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We don’t know how long it’s going to take…. We have no idea how our data history will have recorded down the present a hundred years from now. We do know one thing very well. Our future will be nothing like our past! Borders will once open up, albeit in a controlled fashion. Planes will gradually take flight again. Traffic ...

What is reputation?

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As we stated clearly reputation starts in the company and surely employees drive it. Here is the piece of the text of the latest example by Google employees to the Public, appeared at a full page ad at the New York Times; “...We cannot outsource the moral responsibility of our technologies to third parties. Google’s stated values make ...