The Internet Test of Brand Loyalty

  I think the feeling of continuing loyalty with great passion under any circumstances like you are “addicted" might be a good starting point for defining "loyalty". “Loyalty” is the final goal of every brand. The gains brought through promotions, special offers, platforms where consumers can make financial gain and incentives are no more than “conquering ...

Something Called the Turkish Brand

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Uganda has always remained in my mind for the claim that its president, Adi Amin, “ate human flesh”. I cannot get rid of this thought which has remained in the back of my mind. It keeps coming up whenever I watch Ugandan athletes marching at the Olympic parade! Let's continue with Africa. The Republic of South ...

Personal Branding!

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When we think that “brand” is a magical and mysterious word, our path unavoidably leads to the matter of "personal branding". Suddenly, all the indicators of life are decorated with “personal brands”. Everyone is a personal brand! However, there are different ways of becoming a “brand” Where you work, Where you live, What you eat and drink, Where you ...

Women and Their Careers

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It is difficult to be a woman. It is very difficult! How could we men know these difficulties? No matter how much we observe women, share their experiences or be a part of the difficulties they have, we will never understand what “difficult” means since we do not experience what goes on in the background. Then ...