We are at the beginning of a new year. Tens, hundreds and even thousands of people around the world are trying to get a 2017 Pirelli calendar. It is a "privilege" to have one of these calendars which have been published in a limited number of copies every year since 1964. Moreover, they are collectable. ...

Sometimes consumers use “boycotts” against brands. It is open to question whether boycotts, which are a practical way of giving lessons to brands by saying "You will pay for it!", actually bring brands into line with others. Brands that are disturbed by boycotts due to problems arising from their products or brand promises may “pull ...