End of Traditional Brand Management?

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BRANDMAP (Turkey) entered our lives in October 2015. As a matter of fact, it was anticipated that it would meet the expectations of communication professionals in terms of its contents. However, the contents of the magazine take it one step closer to a "business" magazine. A presentation which will contribute to the decision makers’ visions ...

Repuception! Or one half of the apple…

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Repuception! A concept that I coined… In 1990’s, I had issues about the fact that the public relations domain was fully exhausted, and during a trip to London, I thought about marrying the concepts of “Reputation” and “Perception”. For me, that was the peak point to be reached in communication management, because reputation, and perception which leaned its ...