A Career is not a Path to Becoming a C E O!

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There is an illusion in business life. Everyone is pursuing a “career”, but they are confused about what it looks like! There are tons of books and thousands of articles, seminars, educational studies, case studies etc. on career journeys. It is impossible to understand how people get confused despite all these. In fact, it is possible, ...

What Colour is the Planet’s Red Line for Us?

We don't know the priority of climate change and global warming in the business world's agenda. However, the information shared in the forum organised for the 6th time by RepMan Reputation Research Centre this year was striking. One of the most important findings of the research, which was conducted by ZENNA Corporate Brand Research and ...

If Only We Could Use Corporate Values as a Checklist

In 2000s, we started to waver in a circle of concepts dedicated to serving ethics and compliance, internal auditing, internal investigation and similar purposes in company organisations. The issue generally came to a dead end at the goal-intention-result trio, which could be considered as “a cure worse than the disease”. Even if we leave aside the ...