I’ve had a lot of guests who thought the little stones in the bowl on the coffee table in front of my desk were M&M’s and popped them in their mouths. In fact, these black and white stones, which are not bigger than a fingernail and which are kept separately in two different bowls, are ...
Do You Know Who I Am?
Osho A sentence that we, the Turkish people, desperately try to hide behind when we cause a problem or feel guilty “Do you know who I am?” After all, we would not need to quibble about our identity to remind someone who we were unless we had a problem or we were guilty. We make it to the ...
Building a New World from Gobeklitepe to Palo Alto
AA We are at the beginning of a new millennium. We are witnessing the building of a new world in human history. Where are we heading? What kind of a life is waiting for us and for our kids? I guess we are stuck in the reality of "Star Trek" movies produced in 1970s, which took ...
A Career is not a Path to Becoming a C E O!
There is an illusion in business life. Everyone is pursuing a “career”, but they are confused about what it looks like! There are tons of books and thousands of articles, seminars, educational studies, case studies etc. on career journeys. It is impossible to understand how people get confused despite all these. In fact, it is possible, ...
What Colour is the Planet’s Red Line for Us?
We don't know the priority of climate change and global warming in the business world's agenda. However, the information shared in the forum organised for the 6th time by RepMan Reputation Research Centre this year was striking. One of the most important findings of the research, which was conducted by ZENNA Corporate Brand Research and ...
If Only We Could Use Corporate Values as a Checklist
In 2000s, we started to waver in a circle of concepts dedicated to serving ethics and compliance, internal auditing, internal investigation and similar purposes in company organisations. The issue generally came to a dead end at the goal-intention-result trio, which could be considered as “a cure worse than the disease”. Even if we leave aside the ...
The Irresistible “Brand State” of Pirelli Calendars and Michelin Restaurants
We are at the beginning of a new year. Tens, hundreds and even thousands of people around the world are trying to get a 2017 Pirelli calendar. It is a "privilege" to have one of these calendars which have been published in a limited number of copies every year since 1964. Moreover, they are collectable. ...
Brands got involved in Politics!
Sometimes consumers use “boycotts” against brands. It is open to question whether boycotts, which are a practical way of giving lessons to brands by saying "You will pay for it!", actually bring brands into line with others. Brands that are disturbed by boycotts due to problems arising from their products or brand promises may “pull ...
Judges, Doctors, Referees and CEOs
Action! There is a “red button” in the middle of a high-tech control board. If this button is pushed, that will be the end of life on Earth. All the living things including humans will be scattered around as grains of a nuclear dust cloud. Natural life will go back to prehistoric ages! It is ...
Social