I would like to start a discussion. Do you think that we have ascribed a deeper meaning to the “customer” concept than we needed to? In 1990s, we discovered that “the customer is the king”. It was one of the indicators that we abandoned the philosophy "You have to buy whatever we produce", and moved on ...

Look at the background of a dress that you paid a lot of money to buy. Question the company that manufactured it. Look into its relationships with its employees and suppliers. Look through its purchase contracts. You don’t have to read its policies about environmental awareness. Just ask non-governmental organisations how much these policies are ...