Should a Brand be “Ethical” in terms of its Promises? This article was published at Brandmap's March 2016 issue.. Salim Kadibesegil maxim.com You must have heard the story of Martin Shkreli, who was born in 1983. Shkreli, who is based in the USA and owns hedge funds, likes to be close to the drug industry. He is ...
Lest Birds crash into Wind Turbines!
Salim Kadibesegil is one of the most important names in Turkey in terms of strategic communication management and reputation, but his real distinguishing feature is that he has been thinking over social benefit, ecology and sustainability for a very long time as well as acting about them. We have asked difficult questions about the physical ...
What’s Happening to the “P”s in the World of Marketing
The world of marketing, branding, advertising, public relations and corporate communication has never treated any letters of the alphabet as privileged as the letter "P". We have simply shaped our lives around the letter “P” starting from our years at university. The letter “C” tried to take its role after 2000's, and the letters “E” ...
What would happen if everything was ethical?
Allegations of corruption and bribery about Pérez Molina, the President of Guatemala, is high on the agenda. The Guatemalan Congress took a unanimous decision to make Molina resign from presidency, and he was arrested on suspicion of fleeing abroad as I was writing these lines. We have started witnessing very often that the presidents, who were ...
End of Traditional Brand Management?
BRANDMAP (Turkey) entered our lives in October 2015. As a matter of fact, it was anticipated that it would meet the expectations of communication professionals in terms of its contents. However, the contents of the magazine take it one step closer to a "business" magazine. A presentation which will contribute to the decision makers’ visions ...
Tarnished Brands!
“The multi-cornered scandal of a round ball”. This heading was written by Ertugrul Ozkok. He discussed in detail what was happening at independent FIFA in his column, in Hurriyet. Ozkok was talking about Chuck Blazer. You will remember Chuck Blazer as someone who is known for the way he spends his money more than the ...
How much is for insuring Insurance Companies’ Reputation?
I don’t trust you! I don’t trust you either! Actually, I don’t trust him, too. We, too don’t trust them. Oh, okay we can still do business! This is the situation of insurance industry that manages over 20 billion liras. (App. 20 Billion USD) The gigantic income from things may or may not happen in the future is being very ...
How you earn your money is social responsibility!
The phrase “How you earn your money is social responsibility” belongs to Global Reporting Initiative President Mervyn E. King (*). He used this phrase during his presidency in 2009 when he came to Istanbul for a conference where we had a chance to dine together. Actually this phrase shelters a meaning that can lead and ...
Where the water comes to this mill? *
Over a billion people do not have access to clean water around the world. Almost at a same amount of people cannot reach water for medical and daily usages. Each year underwater resources are being demolished five times more by agriculture spraying. And we celebrated World Water Day… But we spoke about the “weather”, instead of one of ...
Roberto Fonseca
There are “some” people in our lives that guide us through our good days and bad days. They take root in life with their energy. Roberto Fonseca is one of these rare people I discovered of who transfers energy into life. Luckily, I experienced something that I never thought it would happen. He was in Istanbul for ...
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