Research shows that 88% of the responsibility for managing an organization's reputation lies on the shoulders of CEOs. The two main determinants in reputation management performance, which directly affect many business outcomes from consumers' purchasing and recommending preferences to employee engagement; the quality of communication and relationships. There will be those of us who think ...

  There is the climate crisis, which turns all the strategies, plans and intentions on the agenda upside down. The next day, we go through a period in which we don't know how it will affect your job, your vaccine, in short, your life. In such a period, the rules and teachings that were written in ...

Unfortunately, we discovered the concept of sustainability too late.  We could have discovered today's content in the 1970s. We didn't succeed. We didn't listen. In fact, companies are trying to manage sustainability strategies without even knowing about the 1987 Brundland Report, which today is considered the beginning of the emergence of the concept of sustainability. ...

  With the increase in the ecological sensitivity of the society, we have become more intensely discussing the concept of "greenwashing", that is, we define it as green whitewashing or painting green. While all their misdemeanors and criminal records related to the ecological environment are in the middle, we are talking about brands and companies that ...

Crises are everything that disrupts the routine flow of life. These are situations where defined processes are useless. These are environments where powers and responsibilities have to change hands and shape. To make matters worse, these are environments in which other crises arise within the crisis due to the lack of awareness of the fact ...

  Pablo Escobar was the "king  " of a drug business that worked like clockwork for years!   Although the cartel he owned was based in Colombia, he shared the American market with other cartels. His power, which defied the state, even allowed him to enter parliament at one point. He had a character that did not ...

What have we learnt from COVID-19? If the first lesson is that national borders are “meaningless” in the face of global issues, the second lesson we’ll learn – by experience – is (unfortunately) the “climate crisis.” Now, we see that injustice in income distribution and inequality is causing the huge gap between the rich and the ...

We will witness that “ethics”—which goes back thousands of years—will become a hot topic in the coming days! Debates over vaccines that make you immune to Covid-19 makes you think like this. When we get to the bottom of the issue, we face the fact that things aren’t just about coronavirus. First, let’s take a short ...

The world’s superpower… The president of this superpower has perplexed the world with his character. He feeds off of ego, ambition, and arrogance. Only in a movie would president’s Twitter account be “suspended”. Well, not anymore… The president holds his grip over power — in the birthplace of freedom of press and expression. He has not “turned ...