These Bosses Think the Companies belong to Their Fathers!

I’ll take this issue a step further. Underground minerals, water, flora, forests, streams, lakes... In short, nature. Everything required for the life cycle on Earth belongs to humankind whose population is nearly seven billion now. We use these natural riches to produce things. In other words, we borrow them from nature. However, we never want ...

Repuception! Or one half of the apple…

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Repuception! A concept that I coined… In 1990’s, I had issues about the fact that the public relations domain was fully exhausted, and during a trip to London, I thought about marrying the concepts of “Reputation” and “Perception”. For me, that was the peak point to be reached in communication management, because reputation, and perception which leaned its ...