We will witness that “ethics”—which goes back thousands of years—will become a hot topic in the coming days! Debates over vaccines that make you immune to Covid-19 makes you think like this. When we get to the bottom of the issue, we face the fact that things aren’t just about coronavirus. First, let’s take a short ...
Has Angry Birds Opened the Door to Digital Dictatorship?
The world’s superpower… The president of this superpower has perplexed the world with his character. He feeds off of ego, ambition, and arrogance. Only in a movie would president’s Twitter account be “suspended”. Well, not anymore… The president holds his grip over power — in the birthplace of freedom of press and expression. He has not “turned ...
Perceptions are real, but what about facts?
The topic of this year’s online Betûl Mardin Seminar at Bilgi University was “Social Reconciliation and Public Relations”. Below is the speech I delivered at the online event on December 15, 2020. Perceptions are real, but what about facts? I’m picking up where I left off last year. Where and how do we reconcile? First, we need reconciliation on ...
From Star Trek to the world of those born in 2020
While it strikes me as funny that my generation spun wheels of life, we were the ones who lived at the heart of action. We owned black and white TV that had just one channel. At first, it only programmed just a couple evenings a week. Eventually you could watch every night, but only until midnight. ...
Where really is the ‘Corona Virus’?
So, I’ve been researching as of late how the pandemic has affected the reputations of companies and brands. Almost all of the studies I’ve read thus far raise the issue of “mission”. But what mission? The opening of Community by Nasscom Insights emphasizes a company’s mission must be in line with society’s expectations and values. When it comes how ...
The Pandemic, Corporate Reputation and Sustainability
We had a conversation with the SUSTAINABILITY STEPS ASSOCIATION on DECEMBER 17, 2020. You can find the conversation (as led by the association’s president Mr. Emrah Kurum) below. Our subject: the pandemic, reputation and sustainability. The main points of Emrah Kurum’s questions, alongside my answers are as follows: Reputation & Sustainability Before we begin talking about ...
Should Brands Concerned about Anti-Racist Actions?
Should brands get involved in politics? Should brands take a side in street uprisings? In the world of brands, is it right to adopt a particular “attitude” when you're stuck between a rock and a hard place? Some countries – we'll call them “Western” countries – claim they own such concepts as “modernity”, “development”, “advanced democracy” ...
Post CoronaVirus and Redefining a New Corporate Character
Bloomberg Businessweek Turkey has published my views on Covid-19 and Reputation im April 2020 issue. I wish to share with you this article written by Editor-in-Chief Serdar Turan. The era that we are currently are living carries dynamics that directly affect the reputation of companies. Reputation and communication both are muscles that need to be not ...
What If Energy, Water and Seeds Were Free…
And what a dream at that! We are living in a world where water, energy, and our ancestral seeds are “free”. Yet, we “presently” don’t focus on who would manage them, how we would invest in and make all three accessible to the public. However, water, energy in all of its forms (trains, buses, planes, and ...
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