Quality of Communication is asked from its “Credibility”

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Communication is built on the reliability of information and resources. The principles of transparency and impartiality give "confidence" to communication management. Today, more than ever, we need the credibility of information and sources as the medium of communication creates a "disinformation society." When we look at the obstacles in front of the quality of communication, ...

CEOs who “tune in” Communications and Relationships

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Research shows that 88% of the responsibility for managing an organization's reputation lies on the shoulders of CEOs. The two main determinants in reputation management performance, which directly affect many business outcomes from consumers' purchasing and recommending preferences to employee engagement; the quality of communication and relationships. There will be those of us who think ...

The metrics of success criteria must change!

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Unfortunately, we discovered the concept of sustainability too late.  We could have discovered today's content in the 1970s. We didn't succeed. We didn't listen. In fact, companies are trying to manage sustainability strategies without even knowing about the 1987 Brundland Report, which today is considered the beginning of the emergence of the concept of sustainability. ...

The Bill of Green Whitewashing

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  With the increase in the ecological sensitivity of the society, we have become more intensely discussing the concept of "greenwashing", that is, we define it as green whitewashing or painting green. While all their misdemeanors and criminal records related to the ecological environment are in the middle, we are talking about brands and companies that ...

Crisis Bazaar!

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Crises are everything that disrupts the routine flow of life. These are situations where defined processes are useless. These are environments where powers and responsibilities have to change hands and shape. To make matters worse, these are environments in which other crises arise within the crisis due to the lack of awareness of the fact ...

Becoming a “Wikipedia” Society?

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What have we learnt from COVID-19? If the first lesson is that national borders are “meaningless” in the face of global issues, the second lesson we’ll learn – by experience – is (unfortunately) the “climate crisis.” Now, we see that injustice in income distribution and inequality is causing the huge gap between the rich and the ...

Cheeky Investors!

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Emmanuel Faber. Take note of this name. He’s one of those bold business personality who would be on the front pages if someone ever decided to write a book about visionary CEOs. In 2014, he was appointed head of Danone (a major international food company). Just like Paul Polman (who got behind the Unilever’s wheel in ...