Your sustainability and social responsibility projects; How does it reflect on your business strategies during extraordinary times such as the pandemic, when the needs of society, the environment and its stakeholders are changing, and what does it add to your “Brand Reputation”?
First, let’s define the concepts in the right places for the right purposes. Sustainability and social responsibility projects are not “edge decorations”. These jobs, which are not defined on the “backbone” of the business strategy, unfortunately carry a very high risk to the reputation of the organization. Because they are conceptually to represent a content that raises expectations, but if this expectation is not met as it should be, the “stain” that will be created in the reputation of the institution will not come out for many years!
The business world began to experience a very rapid transformation with the 1990s. One after another, different concepts entered our lives; total quality management; unconditional customer satisfaction, 6 sigma; The Balance Score Card is the first thing that comes to mind. When it was the 2000s, it was not yet the turn of sustainability and social responsibility.
In 20 years, we have witnessed a tremendous change. Because we have faced the fact that if we do not take action and do not take action on our responsibilities, the whole system, including us, will collapse. Another fact we face is that these concepts are not conventional “fashionable” concepts, but rather carry a philosophy.
Now another league has formed in the world; those who sincerely place these concepts on the backbone of business strategy and those who seek to abandon their old habits and benefit from the wind of developments!
(*)This article is written for Business Life December 2021
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