What is reputation?

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As we stated clearly reputation starts in the company and surely employees drive it. Here is the piece of the text of the latest example by Google employees to the Public, appeared at a full page ad at the New York Times;

“…We cannot outsource the moral responsibility of our technologies to third parties. Google’s stated values make this clear: every one of our users is trusting us. Never jeopardize that. Ever. This contract puts Google’s reputation at risk and stands in direct opposition to our core values. Building this technology to assist the US government in military surveillance – and potentially lethal outcomes – is not acceptable.

Recognizing Google’s moral and ethical responsibility, and the threat to Google’s reputation, we request that you: 1. Cancel this project immediately. 2. Draft, publicize and enforce a clear policy stating that neither Google nor its contractors will ever build warfare technology.”

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